Contact
Experience
2022 — Present
Senior Creative Strategist | Reddit, Inc.
San Francisco, CA
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Established presence as a senior creative thought leader to drive revenue for Reddit—developing creative resources, XFN newsletters, templates and campaign strategies that create impact and grow advertising revenue.
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Led development of scalable creative solutions such as pitch strategies, creative workflows and campaign exemplars across verticals, instituting adoption across all verticals.
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Supported KarmaLab creative strategy team across all levels, acting as a resource for creative problem solving, creative management and inspirational campaign work across verticals.
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Partnered with XFN teams across verticals to establish KarmaLab as a key platform differentiator and motivator to activate on Reddit.
2018 — 2022
Creative Director | Bonfire Labs
San Francisco, CA
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Led 100+ projects from strategy to concept, and from production to delivery, overseeing creative development, client relations, production approach and finishing.
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Expanded company's Creative Development offering, to accompany their background in Post-Production. Bonfire Labs now not only makes the work, but now concepts the campaign, commercial, experiential, social and digital ideas.
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Managed the execution of over $1M in large scale productions, partnering closely with Directors, Cinematographers, Set Directors, Wardrobe and Hair/Make-up.
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Directed creative strategy and execution for all Bonfire Labs’ marketing materials and online presence.
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Worked closely with producers to structure teams for creative projects, allocating Designers, Art Directors, Writers and Animators based on skill sets.
2017— 2018
Senior Creative | Apple (Kettle Contract)
Cupertino, CA
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Managed campaigns from concept to execution: including ideation, design, copy, photography and animation direction.
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Oversaw teams of 10+ creatives across various projects and deliverables.
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Maintained Apple's brand standards, and developed guidelines for the evolution of App Store.
2017
Associate Creative Director | FCB
Chicago, IL
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Headed the creative output for all aspects of five brands: Meow Mix, Natural Balance, Valspar, Choose Chicago, and Sherwin-Williams.
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Oversaw and mentored AD/CW teams through concept development and execution.
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Frequently brought in on all agency clients to envision social and digital opportunities across agency output.
2015— 2018
Creative Brand Lead, Senior Art Director | Cramer-Krasselt
Chicago, IL
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Led social initiatives across client roster, including Porsche, Cedar Fair, Corona, Vitamix, Edward Jones and BIC.
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Evolved creative development process, inviting strategists, creative technologists and PR Managers to help develop creative concepts.
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Met future husband, took his job, now married.
2014— 2015
Art Director | Ogilvy & Mather
Chicago, IL
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Adapted brand campaigns for social performance.
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Won 3 new clients in 6 months, producing digital creative to show agency capabilities.
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Oversaw creative teams in digital display, web & social content for brands like Glade, Jimmy Dean, Huggies, and Corona.
2013— 2014
Art Director | R/GA
Chicago, IL
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Collaborated closely with technology and UX departments, concepting new ways to use social platforms.
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Produced social and digital campaigns for clients across New York, Austin and Chicago.
2009— 2013
Art Direction | AKQA
New York, NY
Art Direction | Doremus
New York, NY
Art Direction | FCB
New York, NY
Digital Media Consultant | DMC
Madison, WI
Education
Miami Ad School
Art Direction
New York, NY
Minneapolis, MN
Chicago, IL
University of Wisconsin-Madison
Journalism & Mass Communication - Strategic Communication
Communication Science & Rhetoric
Madison, WI