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Experience

2022 — Present

Senior Creative Strategist  |  Reddit, Inc.

San Francisco, CA

2018 — 2022

Creative Director  |  Bonfire Labs

San Francisco, CA

  • Led 100+ projects from strategy to concept, and from production to delivery, overseeing creative development, client relations, production approach and finishing. 

  • Expanded company's Creative Development offering, to accompany their background in Post-Production. Bonfire Labs now not only makes the work, but now concepts the campaign, commercial, experiential, social and digital ideas.

  • Managed the execution of over $1M in large scale productions, partnering closely with Directors, Cinematographers, Set Directors, Wardrobe and Hair/Make-up.

  • Directed creative strategy and execution for all Bonfire Labs’ marketing materials and online presence.

  • Worked closely with producers to structure teams for creative projects, allocating Designers, Art Directors, Writers and Animators based on skill sets.

2017— 2018

Senior Creative  |  Apple (Kettle Contract) 

Cupertino, CA

  • Managed campaigns from concept to execution: including ideation, design, copy, photography and animation direction.

  • Oversaw teams of 10+ creatives across various projects and deliverables.

  • Maintained Apple's brand standards, and developed guidelines for the evolution of App Store.

2017

Associate Creative Director  |  FCB

Chicago, IL

  • Headed the creative output for all aspects of five brands: Meow Mix, Natural Balance, Valspar, Choose Chicago, and Sherwin-Williams. 

  • Oversaw and mentored AD/CW teams through concept development and execution.

  • Frequently brought in on all agency clients to envision social and digital opportunities across agency output. 

2015— 2018

Creative Brand Lead, Senior Art Director  |  Cramer-Krasselt

Chicago, IL

  • Led social initiatives across client roster, including Porsche, Cedar Fair, Corona, Vitamix, Edward Jones and BIC.

  • Evolved creative development process, inviting strategists, creative technologists and PR Managers to help develop creative concepts.

  • Met future husband, took his job, now married.

2014— 2015

Art Director  |  Ogilvy & Mather

Chicago, IL

  • Adapted brand campaigns for social performance.

  • Won 3 new clients in 6 months, producing digital creative to show agency capabilities.

  • Oversaw creative teams in digital display, web & social content for brands like Glade, Jimmy Dean, Huggies, and Corona.

2013— 2014

Art Director  |  R/GA

Chicago, IL

  • Collaborated closely with technology and UX departments, concepting new ways to use social platforms.

  • Produced social and digital campaigns for clients across New York, Austin and Chicago.

2009— 2013

Art Direction  |  AKQA

New York, NY

Art Direction  |  Doremus

New York, NY

Art Direction  |  FCB

New York, NY

Digital Media Consultant |  DMC

Madison, WI

Education

Miami Ad School 

Art Direction

Minneapolis, MN

New York, NY

University of Wisconsin-Madison 

Journalism & Mass Communication - Strategic Communication

Communication Science & Rhetoric

Madison, WI

High Fives

Shorty Awards, Best in Auto
Shorty Awards,  Best Use of Snapchat
Shorty Awards,  Best B2B Campaign
Webby Awards,  Best Use of Native Advertising
Webby Awards,  Best in Event Marketing
Webby Awards,  Best in Social Customer Service
Webby Awards,  
Honoree in Best Media Strategy
iAB Mixx Awards,  Best Use of Native Advertising
Drum Dadi Awards,  Best Use of Social
Media Post Creative Awards,  Best Use of Audio
PRSA Awards,  Media Kit Visual Design
IETA,  Best Tourism Marketing Campaign
Golden Trumpet Awards,  Social Campaign
3% Conference News,  Featured Creative Director
GDUSA Magazine,  Featured Creative Director
Social Media Week,  Featured Speaker : The Power of Social Listening
Social Media Week,  Featured Team : Your Product is Anti-Social

Clients

Porsche

Vitamix

Abercrombie & Fitch

Hollister

Crocs

Gemvara

BIC Soleil

Ancestry

Google

Apple

Adobe

Salesforce

Capital One

Glade

Shout

Scrubbing Bubbles

Pine-Sol

Glad

Corona

Miller Coors

Bud Light

Home Run Inn Pizza

Oreo

Valspar

Sherwin-Williams

Meow Mix

Natural Balance

Cedar Fair Amusement Parks

Jamaica Tourism

Choose Chicago

Verizon

Sprint

NorCal Cannabis Company