Working in fields like IT or Project Management may seem intimidating for many people, often because they lack the college degree, the experience or the money to get started. We launched Google’s new educational program, Google Career Certificates, and through our campaign, “Put your skills to work,” we found potential between the skills you already have and the skills you want, giving potential applicants the confidence to take the first step. 

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Our audience agreed as our launch video attracted over a million views online in the first 48 hours.