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Cedar Point

Snapchat Promotion

Cedar Point, the #1 amusement park in the country, wanted to grow their Snapchat following and rally teenagers to come to their Halloween events. We took hold of their account, and gamified their content with a Snapchat-based promotion that incentivized screenshots for chance to win tickets.

SHORTY AWARDS

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"Best Use of Snapchat"

WEBBY AWARDS

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"Best Use of Native Advertising"

DRUM DADI AWARDS

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"Best Use of Social Media"

WEBBY AWARDS

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"Best in Event Promotion"

IAB MIXX AWARDS

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"Best Use of Native Advertising"

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When you gamify a social platform,

your audience constantly wants to tune in

We made our Snapchat stories interactive, gamifying the content to win special offers. As part of the park's story, hidden between other park content, we filmed a ghost flying across the screen for less than a second. The hard part was...you had to catch it.

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Using the platform's features to engage our audience

With Snapchat content only lasting for 24 hours, you've got to be quick, and constantly tuning in. We challenged viewers to catch the ghost with a simple screenshot. By being one of the first five winners to catch the ghost, they received a special haunt experience at Cedar Point.

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The Result

Unlike paid social advertising where ad content interrupts, we saw our audience actually seek out our story. This led to a +233% engagement rate compared to the park's other social platforms, and was executed at no cost to the park. But most importantly, we saw our audience rally their friends to catch the ghost and get to the park this Halloween.

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