Women's Razor Launch
With women's razor brands being predominantly soft and "ladylike" online, it was time the category got a dose of #RealTalk. After winning the BIC Soleil business, our first assignment was to change the way BIC Soleil would walk, talk and look across digital and social. By introducing content that's authentic, clever and lighthearted, we found a #Squad amongst our fans.
While content engaged new fans, our partnerships with influencers, media outlets and celebrities extended our reach and played a large role in making BIC Soleil the #1 women's razor.