Glade

Scent Experiences

In order to show our fans how scent has the power to make us feel, we turned scent into something you could see and touch. Through a series of installations, we created a series of "Scent Experiences" that people could interact with, share and #FeelGlade. Bridging a PR stunt and outdoor advertising, we used over 30,000 wax melts to create wax melt mosaic installations in urban settings.