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In order to show our fans how scent has the power to make us feel, we turned scent into something you could see and touch. Through a series of installations, we created a series of "Scent Experiences" that people could interact with, share and #FeelGlade. Bridging a PR stunt and outdoor advertising, we used over 30,000 wax melts to create wax melt mosaic installations in urban settings.
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