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Women's Equality Day

The Forgotten Suffragettes

Women’s suffrage has been whitewashed by history, with an almost exclusive focus on Caucasian women. On "Women Equality's Day," we created a guerrilla-style campaign to teach today's generation about women of all races who were part of the movement, but are often forgotten in history. 

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We gave these women the spotlight they deserve. We captured the attention of viewers as they went about their daily lives, by airdropping "baseball card-like biographies" of suffragettes to their mobile phones. Each card contained a description of each woman's contribution to the voting and equality movements and posed the question "Do you know this woman?"

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Media outlets picked our story up, including GDUSA Magazine who reached out to print a feature story on the team and our initiative.

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