Women's Equality Day
The Forgotten Suffragettes
Women’s suffrage has been whitewashed by history, with an almost exclusive focus on Caucasian women. On "Women Equality's Day," we created a guerrilla-style campaign to teach today's generation about women of all races who were part of the movement, but are often forgotten in history.
We gave these women the spotlight they deserve. We captured the attention of viewers as they went about their daily lives, by airdropping "baseball card-like biographies" of suffragettes to their mobile phones. Each card contained a description of each woman's contribution to the voting and equality movements and posed the question "Do you know this woman?"
Media outlets picked our story up, including GDUSA Magazine who reached out to print a feature story on the team and our initiative.